What to Say and How to Say It in Internal Newsletters
Newsletters to keep all members of an attorney organization informed can be very effective and essential to...
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How to Keep the Attorney Office Neat and Tidy
An attorney's personal office, especially the desk, can have a positive or negative impact on a client....
108 views
How to Advertise and Solicit within Professional Limits
Attorneys are guided by codes of professional responsibility related to the promotion of their legal practice....
27 views
How to Increase Revenue by Cross-Selling Attorney and Firm Services
Cross-selling, the process of selling existing clients additional services, is probably the easiest avenue for...
52 views
How to Communicate the Bill to the Client
The most critical, sensitive, and often the most frequent communication from the attorney to the client is the...
12 views
Methods of Client Engagement to Build Better Client Relationships
The client engagement process, if client centered, can be a positive experience. Establishing both client and...
18 views
Client-Centered Presentations and Proposals
Proposals and presentations are becoming ever more important and not just for corporate transactional...
24 views
Understanding Costs and the Production Process during Brochure Production
When producing a brochure or similar promotional piece, attorneys need to understand some of the basics of...
154 views
Why Brochure Distribution is the Weakest Link in a Communication Chain
Storage rooms are no place for brochures. The value of printed materials is dependent on their distribution. A...
4 views
Role of Brochures in Attorney's Marketing Program
Brochures are powerful devices to summarize in writing and design an attorney or firm. But, to be effective,...
126 views
Recent Changes in Law Practice
The practice of law has changed dramatically in the past decade. As you prepare to enter the profession, it is...
443 views
Publicity Reprints and Distribution Build Credibility for Law Firms and Attorneys
Reprints and distribution of good publicity provide an opportunity for attorneys to maximize attention and...
11 views
The Power of Referrals for Attorneys
Never underestimate the power of referrals. They are frequently the best source of new business. Existing...
36 views
Social Activities and Marketing Plan for Law Firms
With a little forethought and planning, social activities can assist an attorney's overall...
155 views
How Attorneys Can Make the Best Use of Volunteer Time
Changing social conditions are causing nonprofit groups to pursue attorneys more actively for assistance....
10 views
Right Advertising and Cost Factors for Attorneys and Law Firms
Most of attorney advertising is printed or broadcast, although other methods to advertise are possible....
492 views
Pros and Cons of Media Relations that Lawyers Need to Understand
"Doing good work" remains the best method of attracting new business, but "telling about it" is equally...
500 views
The Benefits to Attorneys of Voluntering with Emerging Businesses
A creative approach to pro bono work that can reap a multitude of benefits for an attorney or firm is...
6 views
Lawyers Need to Understand Media to Promote Law Firms
To achieve success in getting publicity, attorneys must know what the news media like to report and must offer...
19 views
Power Attorney Resume Formats
There are many formats from which to choose when writing your resume. The most common in the legal community...
931 views
High-visibility Business Development Activities Attorneys and Law firms Need to Use
Speeches, forums, and seminars can be extremely effective devices to maintain existing clients and attract new...
165 views
Volunteer Work has Marketing Value for Attorneys
Pro bono work can have marketing value for attorneys. The key is to work for individuals or groups whose...
13 views
What Attorneys Need to Learn to Manage the Media
When media coverage is likely but not desired, the attorney is well advised to be prepared to respond to the...
8 views
Attorney Donations and Guidelines
Virtually every attorney or firm makes contributions of some kind. Establishing guidelines for donations,...
183 views
How to Manage Your Image as an Attorney Professionally
The sum of all client perceptions constitutes an attorney's image. The image, whether accurate or not, affects...
11 views
Attorney Budget Items: How to Correctly Calculate the Marketing Costs
Many attorneys believe that they are spending adequately on marketing because their marketing budgets are...
94 views
Setting up Marketing Budgets for Attorneys
The amount of money and time spent on marketing by attorneys depends on the type of law practiced and the size...
101 views
What Every Lawyer Needs to Know about Effective Business Development Planning
Business development plans typically have the following components:
5 views
Building a Consensus between Attorneys to Run a Successful Practice
Successful practice development, whether conducted by the sole practitioner or the 100-attorney firm, requires...
22 views