Influencing Your Legal Market as an Attorney
A basic marketing tenet is the concept of delivering what the market needs—not what the provider wants to...
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A basic marketing tenet is the concept of delivering what the market needs—not what the provider wants to...
22 viewsDemographics is a methodical breakdown of any population grouping into similar characteristics which are...
2 viewsCamille was a recent law school graduate and new associate with a large metropolitan firm. After her...
25 viewsSeveral members of Carl's family worked in various parts of the heavy construction business. As a result of...
28 viewsLet's follow an attorney through an analysis of information about potential practice areas and the results of...
41 viewsMany attorneys feel there is an increasing importance to focus on selected practice areas. Part of this is a...
61 viewsAn attorney, a member of the executive committee of a midsized law firm, wondered about the profitability of...
2018 viewsMany attorneys do not really understand what clients need. They may feel they understand their client's legal...
66 viewsAttorney Jones did not understand why his practice was not developing more quickly. He had been in practice...
144 viewsPersonal information about clients eases the relationship-building process that is part of a successful law...
62 viewsA group of partners and associates at a law firm in a medium-sized city felt they needed to get a complete...
36 viewsIf individual interviews cannot or will not be used by an attorney to gather client information, a group...
7 viewsThe most personal technique to learn client perceptions is conducting one-on-one qualitative interviews. The...
49 viewsTo make strategic choices without regard to competition, a few relatively simple concepts are often...
15 viewsSuccessful legal services marketing, as achieved through the client focus, is not a broad-based program but an...
50 viewsSetting objectives and goals is a simple concept, but hard to do. It is a commitment to achieve specific...
3244 viewsAs an attorney considers a business development program, there are many strategy options available. Selection...
737 viewsCertainly, it is harder to find work in a depressed economy. But even when inflation is raging, interest rates...
156 viewsThe very idea of job hunting may elicit a variety of negative reactions, ranging from fatigue to grim...
33 viewsMany job seekers have trouble getting to an interview or a job because a car is needed to cover the great...
444 viewsBecause job seekers tend to be disorganized about scheduling their interviews and other visits, they end up...
21 viewsWhen you are looking for a job, your first duty is to ensure you are getting updated about every new job that...
74 viewsMost of us would prefer a job that is close to home—ideally within a short walking distance. But jobs are...
7 viewsBefore you start looking offline for a job, there are several things you can do that can get you off to a good...
85 viewsA problem that frequently arises during a job search is having to keep track of the incidental pieces of...
26 viewsIt isn't hard to apply for a job at a small company. Simply ask to speak to the manager or owner. This person...
21 viewsMost employment application forms have a space for listing people whom the employer can contact to learn more...
9355 viewsBefore you start looking for a job, you need to know what type of job you want. For people who have had...
8 viewsThe classified job-wanted ad is yet a traditional way to obtain job leads. In this type of ad, you place a...
490 viewsOne reason why job seekers may be reluctant to ask friends or acquaintances for assistance is the feeling that...
72 views